• Canary

Sriracha and Superglue: Sometimes A Little Can Go a Long Way

Updated: Dec 16, 2019

By Rachel Schneider, Canary CEO and Tanya Ladha

This article was originally published on Medium by the Financial Health Network.

Maybe you’ve been there — you break a dish, clean down the middle. You find the superglue, carefully squeeze a small stream of the potent liquid on either side of the break, and patiently hold for the allotted 90 seconds. When you move to place the mended dish down, you realize that you yourself are now bonded to it! Those few drops were small but mighty! You may have also learned that lesson a few times with your favorite hot sauce. While all around us we are fed messages of going big, growing fast, or reaching the top, it is important to remember that sometimes small doses can have great impact.

Our financial lives are no exception.

Over half of Americans can’t come up with $400 for an unexpected expense without borrowing or selling something. This is troubling. Not only is $400 a relatively small amount of money, it is also the cost of a relatively typical financial surprise — a broken water heater, a sick pet or car trouble. 53 percent of us aren’t ready for the inevitable bumps in the road. These small dollar financial shocks can derail financially fragile families — payday loans can create overwhelming cycles of debt, one missed utility bill can cut off basic necessities, a missed rent payment could lead to eviction. As practitioners and policy makers struggle to create comprehensive supports and solutions for millions of financially vulnerable Americans, the problem itself begs the question — given both the dollar size and likelihood of these unanticipated life events, what if we tried delivering relatively small amounts of money to families at the right moment, in the right way?

There is growing evidence that small, well-timed strategic cash infusions can have an outsize impact on people’s lives. Globally, and even here in the U.S., different organizations and sectors are exploring ways to infuse small doses of financial relief into the lives of those who are financially vulnerable.

With the support of the Omidyar Network, we reviewed the existing research, both domestic and abroad, to learn more about how to design the most effective interventions. This is a nascent body of learning, so there are still plenty of open questions. But, here’s our take on some of the design features that show promise:

Magnitude: Go small. Or medium.

According to The Pew Charitable Trusts, the median cost of a household’s most expensive shock is $2,000. Providing financial relief that is responsive to the size of a shock can help families bridge an otherwise impassable gap. Our research found that large cash infusions often led to increased asset accumulation or the purchase of durable goods. These are certainly worthwhile investments, but they do not address the immediate chasms produced by financial shocks. That’s a separate problem, and it warrants a separate solution.

Frequency: Respond directly to financial need or shock

Households who are expecting scheduled or recurring financial supports typically factor that money into their budgets. Consider tax refunds or student loans — families who rely on this income typically spend it months before it arrives. This mental accounting often precludes those funds from being available to act as real-time relief for a financial bump in the road. Real-time infusions have the promise of acting as powerful and immediate financial salves.

Population: Target the illiquid, not the insolvent

The U.S. Financial Diaries uncovered a startling reality about how cash flows in and out of many households — it is often unpredictable and volatile. The spikes and dips of everyday life create unique moments of hardship for families without financial slack, particularly those with low savings or limited access to credit. These challenges are distinct from deeper, ongoing economic hardship. Cash infusions that specifically target the illiquid, or those that are short on cash “now,” are hard to come by.

Delivery: Cash is king

The research made clear that there are psychological and financial consequences to how financial transfers are delivered, which can impact the take-up, usage and efficiency of the program. When compared with vouchers or third-party payments, cash infusions have comparable, if not improved, outcomes while adding the advantages that they are typically less expensive to administer and give the recipient greater agency and empowerment.

Our thinking, and the research that informs it, represent preliminary steps in an emerging national conversation about new ways to support and protect the financially vulnerable among us. Important research exists about the dire consequences of being unprepared for small dollar financial spikes and dips, but we need more innovation around the the small dollar remedies that could mitigate them. You can read more about the work that Rachel will be doing about that in 2018 here. They may well turn out to be the small but mighty force that can help families hold it all together.

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